Google’s New Web Guide Uses AI to Organize Search Results

On July 24, Google introduced Web Guide, a new AI-driven search feature designed to make browsing easier by grouping search results into useful categories. The tool is currently available through Search Labs for users who choose to opt in. Powered by a custom version of Google’s Gemini AI model, Web Guide rethinks the usual list of search results by organizing links and surfacing related questions with the help of generative AI.

For example, when The Verge tested the feature by searching “how to care for a mango tree,” Web Guide displayed two key webpages at the top, followed by an AI-generated summary. It then sorted additional links under specific headings like “Mango Tree Care in Specific Climates” and “Troubleshooting Mango Tree Issues.” These included sources ranging from university research sites to YouTube tutorials and Reddit threads. (It's worth noting Google signed a $60 million-a-year deal with Reddit to use its content for AI training.)

What sets Web Guide apart is its return to a more traditional feel—bringing links back to the top instead of starting with AI Overviews or video suggestions. The categorized results help narrow down specific details, although some of the AI-generated descriptions beneath each section can feel unnecessary or overly obvious.

‍

Take the category “Comprehensive Mango Tree Care Guides,” for instance. The AI description reads, “The most effective way to care for a mango tree varies slightly depending on its age, location, and specific cultivar, so it’s useful to consult multiple guides for comprehensive instructions.” While accurate, it doesn’t offer much more than you’d learn by clicking one of the listed links.

Web Guide appears in the “Web” tab of Google Search—the same area where users can find traditional, AI-free search results. It operates using the same query fanout method as AI Overviews, breaking down complex questions and running multiple searches simultaneously to improve accuracy.

You can also use Web Guide for more nuanced queries. For example, searching “My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?” will generate AI-sorted answers tailored to various parts of that question.

While users can still toggle back to regular search results, Google has already hinted that Web Guide may eventually be added to the main “All” tab. Those interested in trying it out can activate the feature in Search Labs.

At Band of Coders, we help businesses turn powerful ideas like this into reality. If you're looking to build smart, user-focused digital experiences powered by AI or custom software, get in touch with us to schedule a free discovery call.

‍