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Driving Fan Engagement with Real-Time Photo Printing
The Atlanta Braves are one of Major League Baseball's most storied franchises, with a fanbase that spans generations. Their marketing team is always looking for new ways to bring fans closer to the game.
The Challenge
The Braves were looking for a way to deepen their presence at roadshows while collecting more data from their fans. A standard booth wasn't going to cut it. They needed something that would draw people in, create a moment worth remembering, and give them a reason to share their information.
What We Did
Band of Coders built an iPad application that takes a photo of the fan, superimposes official Braves baseball card graphics onto the image, and prints out a custom card on the spot. Fans walk away with something tangible and personal. The Braves walk away with contact information and a fan experience that stands out from everything else at a roadshow.
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Client
Atlanta Braves
Type of team
- Solutions Architecture/Leadership
Technology Stack
- iOS
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