Edit backgrounds effortlessly with Instagram's new GenAI tool

Instagram 2

Image: Claudio Schwarz

Instagram has recently unveiled a new AI-powered background editing tool for its users in the United States. Announced on Wednesday by Meta's generative AI lead, Ahmad Al-Dahle, this feature allows users to creatively alter the backgrounds of their images for Stories using AI-generated prompts.

When using this tool, users will find pre-set prompts like “On a red carpet,” “Being chased by dinosaurs,” and “Surrounded by puppies.” They also have the flexibility to craft their own unique prompts to customize their backgrounds. After posting a Story with an AI-generated background, other users will see a “Try it” sticker, encouraging them to experiment with the feature themselves.

This release comes shortly after Snapchat introduced a similar tool for its premium subscribers, enabling them to send AI-generated images. Snapchat had previously launched a feature called Dreams, which lets users transform their images with various themes, and also enabled Snapchat+ users to use prompt-based backgrounds earlier this year.


       Image: Instagram

Earlier in December, Meta expanded the availability of its 28 AI-powered characters across all its platforms — WhatsApp, Messenger, and Instagram — for users in the United States. This update included Bing search integration and an enhanced context window. Concurrently, Meta introduced a standalone AI image generator named Imagine with Meta, which is driven by its proprietary model, Emu.

In the rapidly evolving world of social media, where AI-driven tools are becoming increasingly integral, Band of Coders stays at the forefront of technological advancements. Our team is dedicated to developing innovative software solutions that align with these emerging trends. Whether you're looking to integrate AI features into your platform or seeking custom software development, Band of Coders is here to assist. Schedule a call with us to explore how we can help you harness the power of AI and stay ahead in the digital landscape.


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