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While Playables won't challenge the traditional app store model (they don't involve downloads or in-app purchases), they do offer an alternative to free mobile games that rely on ads for revenue. This could potentially impact YouTube's core advertising business in the future, but for now, the focus seems to be on keeping users engaged within the platform.
The Playables library includes a mix of popular titles like Angry Birds Showdown and Cut the Rope, alongside some hidden gems from Google's incubator, Area 120. There's something for everyone, with over 75 minigames currently available. You can even save your progress and track your high scores!
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Image: Instagram
The rollout is happening gradually, so you might not see Playables immediately. But within the next few weeks, you can expect to discover a whole new way to enjoy YouTube – with a dash of gaming fun!
This move by YouTube is part of a larger trend. Tech giants like Netflix are also investing in gaming, offering titles directly through their platforms. Even companies like LinkedIn are exploring the potential of games to engage users. It's a win-win situation – users get a fun experience, and companies boost user engagement and potentially revenue through subscriptions or alternative monetization methods.
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