Chatbots, machine learning, and speech recognition software like Siri and Cortana—whichever form it takes, it’s clear AI is here to stay. And if that’s the case, should you use AI in your mobile app?
Some of today’s most popular apps, including Alexa, Pandora, Tinder, and Uber, all rely on artificial intelligence. These apps leverage AI in different ways and for various purposes, but all have one thing in common: they use AI to provide a higher value experience for customers.
As these app’s creators and others have discovered, AI can help you provide personalized recommendations, simplify your customers’ lives, increase engagement, and enhance the overall experience of using your app. Let’s look at the demand for artificial intelligence in mobile apps and discuss the benefits it offers for both you and your customers.
App users and AI: The demand for more personal experiences
Today’s customers expect a highly personalized experience, and if you want your app to stand out from the 2 million+ other ones out there, that’s exactly what you’ll give them.
So how does AI allow for more personalized experiences? For one thing, it allows you to gather and analyze customer data, like location and purchases, so you can tailor your users’ experiences. You can then provide recommendations and ads that cater to your users individual interests. This is especially helpful for retail brands, streaming services, and apps that rely on paid marketing. For example, Netflix uses AI to recommend new shows and movies based on a user’s watch history.
Chatbots are another way to personalize your customer’s experience. For example, retail brands use chatbots to learn about a user’s preferences and suggest relevant products. In health or dieting apps, chatbots ask users a series of questions about their symptoms or goals, then provide answers and tailor the user’s experience appropriately.
Why should you care about personalizing the user experience? Doing so can help boost sales, increase your customer retention rate, build brand loyalty, and improve engagement.