Blue Earth is a multi-disciplinary team of master innovators, business strategists, brand creatives and performance coaches. Our backgrounds include developing, launching and scaling global brands for organizations like P&G, Coca-Cola, IBM, Hewlett-Packard, and Kimberly-Clark. Together we now share a mission to facilitate positive change in the world.
Each Blue Earth team member is versed holistically in the 7 Disciplines of Transcendent Brands, yet each contributes unique expertise and leadership to different phases of implementation. As a result, the fidelity of the strategies derived from the 7 disciplines is preserved for every client, from conception to execution
Blue Earth Consultants
The majority of her professional career was with McKesson Technology Solutions, where she managed projects in accounting, finance, IT and operations. She has certifications in Project Management, Agile and Six Sigma. Alison earned her BS in Accounting from Clemson University and enjoys college football.
At Blue Earth, Alison specializes in project management, financial strategy and financial analysis.
Shaheera has managed global iconic brands including Coca-Cola, Diet Coke, Fanta and Sprite for more than 10 years. She has led a number of innovation initiatives and created several award-winning marketing campaigns that achieved local and global recognition. She has a proven track record of managing complex projects across the U.S., Far East, Middle East and Central Asia regions.
Shaheera leads marketing strategy and execution for Blue Earth clients.
She worked for Bank of America in several senior roles including Credit Analysis, Operations and Process Re-engineering and brings “structure” as a balance to the more creative elements of the Blue Earth team.
In addition to her involvement in strategic planning, she supports Blue Earth clients in operations and finance.
Udaiyan “UJ” Jatar
He developed the Blue Earth model of Transcendent Innovation and Branding based on his experience of seeing “ordinary” people achieve “impossible” outcomes when inspired and empowered, even in highly resource-starved environments.
UJ’s main role at Blue Earth is to help teams remove mental barriers, craft breakthrough innovation, and develop scalable brands and business models.
He also created Girls Academy under Band of Coders umbrella, a program that aims to foster a passion for software development in middle school girls.
Bobby regularly mentors dozens of young founders worldwide. His motto is: “I always have an ear for somebody who has a dream to build something.”
After completing degrees in journalism and creative writing, he covered the environment and cleantech for nearly a decade, and served as an editor for Sustainable Brands, Sustainable Business and other industry publications. He left journalism to directly support clients such as the Business & Environment Initiative at Harvard Business School, Janine Benyus and Biomimicry 3.8, the Ray C. Anderson Center for Sustainable Business at Georgia Tech, and VF Jeanswear.
Bart’s primary role at Blue Earth is to help teams develop and execute effective strategies for marketing and PR communications.
Reiner’s expertise draws on more than 35 years of experience in global leadership roles in the U.S. and Germany and spans multiple industries with companies such as Hewlett-Packard, Nixdorf Computer AG, Sperry Univac (now Unisys) and Mehler AG/Gloeggler-Group. At Hewlett-Packard, Reiner started and launched multiple new software products and initiatives, and helped to develop HP Software into a multi-billion dollar global business unit.
At Blue Earth, Reiner specializes in leadership development, innovation processes and organizational transformation.
In 2003, she founded a triple-bottom-line ad agency in Seattle, attracting high profile national clients such as Nature’s Path Foods, Pacific NW Clean Air Agencies, and Zipcar (formerly Flexcar). She has also been featured in Entrepreneur Magazine, Puget Sound Business Journal and Media, Inc. Magazine.
Her role at Blue Earth is to lead our creative teams in showcasing work that resonates with consumers and communicates each brand’s sense of purpose and higher calling.
Wendy is a Lean Six Sigma Master Black Belt that touts nearly 20 years of HR experience in HRIS, Shared Services, Learning, Employer Branding, Engagement & Culture, Onboarding, and Employee Experience. The HR programs she has delivered have been recognized with several external awards, including the Workforce Optimus, Brandon Hall Excellence Award, and CLO Learning in Practice awards. Wendy was also honored as a Workforce Game-Changer, which recognizes the next generation of innovative HR leaders.
At Blue Earth, Wendy specializes in Project Management, Process Improvement, and Employee/Customer Experience Design.