The Braves’ marketing department came up with the idea to create on-demand personalized baseball cards. In order to get a card, fans would need to give their contact information. Braves employees would then collect the information that the fans wanted displayed on their baseball cards.
The Atlanta Braves baseball team needed to increase its marketing presence at roadshows while also collecting more data from its fans.
We solved their problem in a novel way. We built an iPad application that can take a photo and then superimpose the graphics of a baseball card on to that same image. The application can then connect to a printer and print out a custom baseball card.
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